We Are United

Title

We Are United

Subject

United Airlines advertisement 2001

Description

The aircraft hijacked on September 11, 2001 included two United planes. Flight 175 struck the South Tower of the World Trade Center, and Flight 93 crashed in Pennsylvania as its passengers successfully attempted to prevent the terrorists from reaching their intended destination. The news media widely reported on the heroism of passengers and crew aboard Flight 93, but Americans remained anxious about flying any airline and particularly those involved in the terrorist attacks. United created this advertisement to promote its company by encouraging passengers to connect to its employees’ stories and by drawing on patriotic imagery: “we’re Americans and this is not going to beat us down.”

Creator

United Airlines

Source

https://www.youtube.com/watch?v=bwlL9MqdEEE

Date

2001

Contributor

TJ Fisher

Citation

United Airlines, “We Are United,” The American Century, accessed July 21, 2019, https://americancentury.omeka.wlu.edu/items/show/392.