How Far Are They Gonna Go?

Title

How Far Are They Gonna Go?

Subject

Southwest Airlines advertisement 2002

Description

This Southwest advertisement from 2002 shows that the narrative low-cost carriers created, depicting their services as direct responses to the legacy carriers, has continued into the twentieth century. When this advertisement aired, most legacy carriers had begun to reduce the services identified in the advertisement. Southwest had never offered most of those services, but wanted potential customers to know that the Southwest experience did not include the fees other airlines had begun to add. The airline offers free baggage, drinks, and snacks to this day, although it has quietly introduced a few services for additional charges.

Creator

Southwest Airlines

Source

https://www.youtube.com/watch?v=9uBtX841V60

Date

2002

Contributor

TJ Fisher

Citation

Southwest Airlines, “How Far Are They Gonna Go?,” The American Century, accessed July 21, 2019, https://americancentury.omeka.wlu.edu/items/show/391.