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Sterling Cooper copywriters comment on the ingenious 1962 Volkswagen advertising ("Lemon") in envy

In this ad from the 1962 Volkswagen "Think Small" campaign, the usual photograph of a Volkswagen has been replaced by a picture of a steak cut to look like the outline of a Beetle. This headline asks "Can you still get prime quality for $1.26 a…

This Volkswagen "Think Small" advertisement features a largely empty page with a tiny photograph of a Volkwagen Beetle in the corner. The headline reads "Think Small," the campaign's signature line, and the copy lists all of the surprising benefits…
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