During the kitchen debate, Nixon boosted: “There are some instances where you may be ahead of us--for example in the development of the thrust of your rockets for the investigation of outer space. There may be some instances, for example, color television, where we’re ahead of you” (May 216). Nixon’s statement encapsulated the American promise that purchasing televisions would provide a higher quality of life for the general population. Television sets became an integral facet of the post-war period and not only spurred economic growth but also legitimized American consumer culture. Nixon’s kitchen debate also provided further affirmation that public spending on goods such as televisions could bring the ultimate demise of the Soviet Union. The prosperous economy acted as a weapon against communism, and the rise of televisions legitimized capitalism because it boosted the overall economy, solidified the role of the family, and displayed American prestige worldwide. The kitchen debate exemplified the American spirit and was widely accepted in the United States. In addition, television became central to the American way of life; citizens greatly enjoyed their purchasing power especially since there were so many goods available in the market. Additionally, the rise of television expanded the marketing sector which proudly displayed American prestige worldwide. Television purchases exemplified the importance of purchasing goods and Americans not only had the disposable income to purchase sets, but citizens also possessed the freedom to buy these goods.