"Does She... Or Doesn't She?"

Title

"Does She... Or Doesn't She?"

Subject

Miss Clairol Hair Color Bath Campaign

Description

In this particular ad from the "Does She... Or Doesn't She?" Clairol campaign, a single woman is pictured with natural-looking blonde hair under the signature campaign headline. She is grinning and holding a book, with glamorous sunglasses and red lipstick, indicating that she is well-to-do and classy. Like the other ads in the campaign, this ad hits on key aspects of 1950s culture and represents an important moment in the history of advertising itself. The woman in the ad is liberated in her ability to make her hair color her own secret using Clairol's natural-looking dye, but she is also subtly encouraged to do so to enhance her ability to be a desirable woman for the man in her life. Though a woman, Shirley Polykoff, was primarily responsible for the campaign, she played on the traditional gender expectations of the period and used them to appeal to middle class American women seeking to live the American Dream.

Creator

Foote, Cone & Belding

Date

1956

Contributor

Jillian Katterhagen

Files

main8379.jpg

Tags

Citation

Foote, Cone & Belding, “"Does She... Or Doesn't She?",” The American Century, accessed January 17, 2018, http://americancentury.omeka.wlu.edu/items/show/90.