"Does She... Or Doesn't She?"

Title

"Does She... Or Doesn't She?"

Subject

Miss Clairol Hair Color Bath Advertisement

Description

This advertisement, one of many from the “Does She… Or Doesn’t She?” Clairol hair dye campaign, features a mother and her son sharing a bottle of soda. Both have shiny blonde hair of the exact same shade, and the headline dares its audience to guess whether or not the woman has dyed her hair. The ad proudly declares her hair color to be “So natural, only her hairdresser knows for sure!” The Clairol campaign, created by Foote, Cone & Belding advertising agency, stands out for its success in making hair dying both socially acceptable and desirable for middle class women in the 1950s. It was designed by the agency’s only female copywriter, and stands as an important example of advertising with a tension between feminine empowerment and a reaffirmation of traditional gender roles.

Creator

Foote, Cone & Belding

Date

1956

Contributor

Jillian Katterhagen

Files

r8785aa.jpg

Citation

Foote, Cone & Belding, “"Does She... Or Doesn't She?",” The American Century, accessed January 17, 2018, http://americancentury.omeka.wlu.edu/items/show/88.