"A Revolutionary New Vacuum Cleaner"

Title

"A Revolutionary New Vacuum Cleaner"

Subject

Advertisement for General Electric's new Roll-Easy vacuum cleaner.

Description

The General Electric Roll-Easy vacuum was meant to make vacuuming more efficient and easy to use. The ad is clearly targeted towards housewives, who the advertisers assumed would be doing all the domestic chores like vacuuming. In addition this assumption, the ad also follows the trend of advertising easier and more efficient products for women, since it was assumed they did not have the strength or mental capabilities to handle more physically straining or complex products that were usually marketed towards men, such as automobiles.

Creator

General Electric

Date

1957

Contributor

Kimi Kennedy

Files

H269VacuumAd.jpg

Citation

General Electric, “"A Revolutionary New Vacuum Cleaner",” The American Century, accessed January 17, 2018, http://americancentury.omeka.wlu.edu/items/show/232.