CBS TV to Pay 28.2 Million For 2-Year Pro Football Rights

Title

CBS TV to Pay 28.2 Million For 2-Year Pro Football Rights

Subject

New YorK Times article describing the 1964 NFL-CBS Broadcasting Contract

Description

This January 25th, 1964 New York Times article by Val Adams describes the new contract awarded to CBS by the NFL to televise its regular season games for the 1964 and 1965 seasons. The massive bid of $14.1 million a year outpaced the bids of rivals NBC and ABC, and was more than three times the cost of CBS's NFL contract from the previous two seasons. As a result of this deal more football games would be televised each week across the country (local blackout rules still applied) and the number and cost of advertising commercials would also increase.

Creator

Adams, Val. “C.B.S.-TV to Pay 28.2 Million For 2-Year Pro Football Rights.” New York Times, January 25th, 1964. Pg. 1.

Source

New York Times Historical Database

Date

January 25, 1964

Contributor

Grant Cokeley

Type

Newspaper Article

Files

out.pdf

Collection

Citation

Adams, Val. “C.B.S.-TV to Pay 28.2 Million For 2-Year Pro Football Rights.” New York Times, January 25th, 1964. Pg. 1. , “CBS TV to Pay 28.2 Million For 2-Year Pro Football Rights,” The American Century, accessed January 17, 2018, http://americancentury.omeka.wlu.edu/items/show/141.