"Be Happy, Go Lucky"

Title

"Be Happy, Go Lucky"

Subject

The rise of advertisements in the 1950s

Description

Because televisions were in nearly every household, a mass audience like never before was now reachable and by 1954 television became the leading national advertising medium. Cigarette companies such as Lucky greatly appealed to television viewers. Catchy ad slogans and advertisements became a part of everyday conversations and marketing displayed American capitalism to the world. Lucky Strike's "Be Happy, Go Lucky" ad was voted the most popular of 1950. These commercials were so popular because they grabbed the audience's attention with attractive actors and recognizable jingles and became integrated into everyday American culture.

Creator

Lucky Strike

Source

"Dorothy Collins - Get Happy Go Lucky Get Better Taste Today - Lucky Strike Cigarette Commercial." YouTube. YouTube, n.d. Web. 10 Dec. 2014.

Date

1950

Contributor

Macy Foster

Format

Video

Files

Citation

Lucky Strike, “"Be Happy, Go Lucky",” The American Century, accessed January 17, 2018, http://americancentury.omeka.wlu.edu/items/show/130.