Browse Items (4 total)

H269 SoapAd.jpg
This is an advertisement for soap pads that could be used to clean car tires. Usually in 1950s advertisements when a cleaning product is shown, only females are depicted. As automobiles were considered a masculine product, though, this advertisement…

Screen Shot 2014-12-05 at 2.54.23 AM.png
This advertisement assumes gender stereotypes for both husbands and wives. It makes it clear that the husband will buy the car, but for some reason also markets towards women. This is because the car in the advertisement was an automatic transmission…

H269VacuumAd.jpg
The General Electric Roll-Easy vacuum was meant to make vacuuming more efficient and easy to use. The ad is clearly targeted towards housewives, who the advertisers assumed would be doing all the domestic chores like vacuuming. In addition this…

"Be Happy, Go Lucky"
Because televisions were in nearly every household, a mass audience like never before was now reachable and by 1954 television became the leading national advertising medium. Cigarette companies such as Lucky greatly appealed to television viewers.…
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