Browse Items (14 total)

Admit It.jpg
Walter T. Varney founded Varney Speed Lines in 1934, and the company became Continental Airlines in 1937. Its mergers with Texas International Airlines in 1982 and Frontier Airlines, New York Air, and People Express Airlines in 1987 made Continental…

The aircraft hijacked on September 11, 2001 included two United planes. Flight 175 struck the South Tower of the World Trade Center, and Flight 93 crashed in Pennsylvania as its passengers successfully attempted to prevent the terrorists from…

This Southwest advertisement from 2002 shows that the narrative low-cost carriers created, depicting their services as direct responses to the legacy carriers, has continued into the twentieth century. When this advertisement aired, most legacy…

Even These Guys Wouldn't Have Enough.jpg
Midway Airlines began operations as a low-cost carrier in 1979. The airline based its approach on use of Chicago’s older Midway Airport, which most airlines had replaced with the newer O’Hare Airport. Midway directed the money saved by using…

Mix Business With Pleasure.jpg
Although Southwest Airlines first flew in 1971, it did not come into its own until after deregulation in 1978. Southwest felt that the legacy carriers had stuffy images and framed themselves as a more spirited alternative. The first flight…

You Get What You Pay For.jpg
Because of the new emphasis placed on cheap fares and reduced services after deregulation, the legacy airlines risked alienating customers who had willingly paid higher prices for niceties. Some therefore sought to publicize options for passengers…

Transcontinental & Western Air began operating services between New York, St. Louis, and Los Angeles in 1925 and became Trans World Airlines in 1950 after successfully fighting to join Pan Am as America’s second international airline. Trans World…

Braniff Airways began serving Oklahoma and Texas in 1930 and expanded rapidly after the air mail scandal of 1934, when the federal government awarded air mail contracts to new companies, including Braniff. The airline expanded domestic and…

American Airlines started domestic operations in 1934 and expanded significantly after World War II, when it purchased American Export Airlines and assumed its European routes. American became an early leader in business travel because of its…

Presenting The Losers.jpg
Eastern Air Lines began after the merger of several different aviation companies, most of which specialized in air mail delivery. Eastern had a near-monopoly on flights in the lucrative markets from New York to Florida until the 1950s, and…
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