Browse Items (4 total)

Hersheys.mov
Don makes an emotional pitch for Hersheys in which he reveals his traumatic childhood spent in a brothel, speaking to the power of using the pursuit of the American Dream as a way to persuade consumers through advertising.

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Sterling Cooper copywriters comment on the ingenious 1962 Volkswagen advertising ("Lemon") in envy

bettydraper.jpg
Betty Draper struggles with the "problem without a name" throughout Mad Men, something spurred by the consumer culture and emphasis on women in the home of the 1950s.

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Peggy Olson, secretary-turned-copywriter on AMC's TV drama Mad Men, stands a unique example of a woman making her way in a male-dominated advertising industry.
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