Browse Items (6 total)

This mental hygiene film teaches the proper etiquette for a dinner date with your family. Before dinner, the film shows the daughter preparing the table, noting that she changed her school clothes to something more “festive” to look more…

The Donna Reed Show, a 1950s sitcom, features an idyllic middle-class American family in the 1950s. The father acts as head of the household, the mother (Donna Reed) as housewife and caretaker, and two children (a daughter and son) learning to grow…

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This is an advertisement for soap pads that could be used to clean car tires. Usually in 1950s advertisements when a cleaning product is shown, only females are depicted. As automobiles were considered a masculine product, though, this advertisement…

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This advertisement assumes gender stereotypes for both husbands and wives. It makes it clear that the husband will buy the car, but for some reason also markets towards women. This is because the car in the advertisement was an automatic transmission…

H269VacuumAd.jpg
The General Electric Roll-Easy vacuum was meant to make vacuuming more efficient and easy to use. The ad is clearly targeted towards housewives, who the advertisers assumed would be doing all the domestic chores like vacuuming. In addition this…

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This advertisement for Clairol hair dye features a mother and child in an embrace, both with content expressions on their faces. The mother is young, and her hair is a robust brunette hue that matches her young child's hair color perfectly. Just like…
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